{"id":3999,"date":"2011-12-15T23:14:57","date_gmt":"2011-12-15T16:14:57","guid":{"rendered":"http:\/\/maggiemaggio.com\/color\/?p=3999"},"modified":"2012-01-17T13:35:10","modified_gmt":"2012-01-17T06:35:10","slug":"lite-sprites-oh-my-stars","status":"publish","type":"post","link":"https:\/\/maggiemaggio.com\/color\/2011\/12\/lite-sprites-oh-my-stars\/","title":{"rendered":"Lite Sprites &#8211; Oh My Stars"},"content":{"rendered":"<p><a href=\"https:\/\/maggiemaggio.com\/color\/wp-content\/uploads\/2011\/12\/images-7.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4004 alignleft\" title=\"images (7)\" src=\"https:\/\/maggiemaggio.com\/color\/wp-content\/uploads\/2011\/12\/images-7.jpeg\" alt=\"\" width=\"208\" height=\"242\" \/><\/a>I am appalled by the Lite Sprites. \u00a0Yes, I would love a light wand that could pick up colors from all around me and change the colors of \u00a0the lights in my room. No, I don&#8217;t like such a great idea being used in such a crass commercialized way.<\/p>\n<p>Lite Sprites are the latest hot ticket toy for little girls this Christmas. Here&#8217;s what the ads say:<\/p>\n<p>&#8220;Lite Sprites use color and light to express their moods and feelings. Each Sprite has her own personality and domain in the natural world. The Sprite Sisterhood includes: Prisma, Astra, Meadow and Brooke. Bleak, the naughty Sprite, rejects color and uses her powers to eliminate or disrupt color in Lite-Topia.&#8221;<\/p>\n<p>Here&#8217;s the commercial &#8211;<br \/>\n<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/XIC_Isoto98\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/p>\n<p>I can&#8217;t tell you\u00a0on how many levels I am horrified by the Lite Sprites. \u00a0Here are just the top ten:<\/p>\n<p>Level One &#8211; An amazingly cool new color technology- the color wand &#8211; is being used to sell landfill ready &#8220;toys&#8221;. What a huge waste of a very cool, very creative product.<\/p>\n<p>Level Two &#8211; The cartoons. The creators of the cartoon characters are using the most stereotypical girliness imaginable.\u00a0I am sure there is, or will soon be, a whole little-girls-wanting-to-be-teenagers product line tie-in for selling everything from hair accessories to clothing to bedsheets and blankets. (For my girls it was Rainbow Brite. Now its Lite Sprites.)<\/p>\n<p>Level Three &#8211; I watched a few of the cartoon episodes. The color filled characters are giggly sweet. The one who takes the colors away, the rebel sprite &#8220;Bleak&#8221; is the only one with any backbone.<\/p>\n<p>Level Four &#8211; &#8220;Shine On&#8221; as a catch-phrase.<\/p>\n<p>Level Five &#8211; Shadows are protrayed as bad.<\/p>\n<p>Level Six &#8211; The hyper reinforcement of the message of superficiality &#8211; its all about how you look. The colors need to be bright &#8211; girls need lip gloss. \u00a0The first question at the party of the Sprite Sisterhood? \u00a0&#8220;If you were a lip gloss what color would you be?&#8221; Really???? (Did you notice all the pre-teen girls in the commercial are wearing mascara and lipstick?)<\/p>\n<p>Level Seven &#8211; Plastic, plastic, plastic.<\/p>\n<p>Level Eight &#8211; They are hyping it as an educational toy to parents. Right. If you want to teach your kids about color &#8211; get them some art supplies, or go on the computer, and spend some time exploring the world of color together.<\/p>\n<p>Level Nine &#8211; \u00a0The missed opportunity to do some actual education &#8211; both about color and about life. No doubt some color information will be absorbed &#8211; but it pales behind the other messages in the cartoons.<\/p>\n<p>Level Ten &#8211; The pimping of color. I know, I know. Color is used all the time in marketing. But this is selling COLOR itself as the lure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am appalled by the Lite Sprites. \u00a0Yes, I would love a light wand that could pick up colors from all around me and change the colors of \u00a0the lights in my room. No, I don&#8217;t like such a great idea being used in such a crass commercialized way. Lite Sprites are the latest hot [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":4004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-3999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-colorscience"],"_links":{"self":[{"href":"https:\/\/maggiemaggio.com\/color\/wp-json\/wp\/v2\/posts\/3999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maggiemaggio.com\/color\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maggiemaggio.com\/color\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maggiemaggio.com\/color\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/maggiemaggio.com\/color\/wp-json\/wp\/v2\/comments?post=3999"}],"version-history":[{"count":0,"href":"https:\/\/maggiemaggio.com\/color\/wp-json\/wp\/v2\/posts\/3999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maggiemaggio.com\/color\/wp-json\/wp\/v2\/media\/4004"}],"wp:attachment":[{"href":"https:\/\/maggiemaggio.com\/color\/wp-json\/wp\/v2\/media?parent=3999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maggiemaggio.com\/color\/wp-json\/wp\/v2\/categories?post=3999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maggiemaggio.com\/color\/wp-json\/wp\/v2\/tags?post=3999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}